• About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News
Saturday, October 11, 2025
  • Login
The News Guru
  • Home
  • India
    • National
    • State News
  • Business
  • Education
  • Auto
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Food
    • Travel
    • Photography
  • Tech
    • App News
    • Gadgets
  • Sports
  • Finance/Money
  • Others
    • Science
    • Agriculture
    • Astrology
    • Politics
    • Religion
    • Social Work
    • World
    • Press Release
No Result
View All Result
  • Home
  • India
    • National
    • State News
  • Business
  • Education
  • Auto
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Food
    • Travel
    • Photography
  • Tech
    • App News
    • Gadgets
  • Sports
  • Finance/Money
  • Others
    • Science
    • Agriculture
    • Astrology
    • Politics
    • Religion
    • Social Work
    • World
    • Press Release
No Result
View All Result
The News Guru
No Result
View All Result
Home Business
Indian Direct Selling Industry to Grow Threefolds By 2025

Indian Direct Selling Industry to Grow Threefolds By 2025

The News Guru by The News Guru
December 28, 2021
in Business
0
Share on FacebookShare on Twitter

Introduction

Despite an ongoing global pandemic, the direct selling industry all across the globe has been fructifying. Business entities involved in direct sales embraced the “new normal” and moved towards a digital course of action to promote their products and reach their customer bases. 

RELATED POSTS

Nawgati Strengthens Global Footprint with Strategic Partnership with Seed Group to modernise the UAE’s Fuel Retail

Kustard Technologies Appoints Madhu Kiran Ganti as CEO to Spearhead AI-Powered Growth

Direct Selling in India

The Indian Direct Selling Association (IDSA) regulates direct selling in India. IDSA connects the industry and policy-making bodies of the Government in order to facilitate direct selling in India. The Model Framework for Guidelines on Direct Selling, which was notified on October 26, 2016, provided the basis for the direct selling industry’s regulatory framework. However, the Model Framework for Guidelines on Direct Selling 2016 was advisory on the basis of which states were expected to frame their policies and implement their own mechanisms to keep an eye on the direct selling activities within their states. Only a couple of states notified their guidelines throughout a four-year-long period, while no other state adopted or formulated under any state or central legislation.

Therefore, the Consumer Affairs Ministry has introduced the Consumer Protection (Direct Selling) Draft Rules, 2021.

Consumer Protection (Direct Selling) Draft Rules, 2021- A boon to the Direct Selling Industry 

In the case of Amazon Seller Services Pvt. Ltd. and Ors. v. Amway India Enterprises Pvt. Ltd. and Ors, the Supreme Court passed a landmark judgment wherein the Delhi High Court allowed E-commerce entities to advertise and sell products of Amway without their consent. This judgment, in a way, highlighted the failure of the Model Framework for Guidelines on Direct Selling 2016 and indicated a pressing need for new regulations for direct selling, which led to the formation of Consumer Protection (Direct Selling) Draft Rules 2021.

The Consumer Protection (Direct Selling) Draft Rules, 2021 lays down a proper mechanism that has increased the amount of revenue generated in the direct selling industry. It has also been promoting entrepreneurship, job creation, women’s empowerment, skill development, and projects that address crucial social concerns. The direct selling industry in India is currently pegged at around Rs. 17,000 crores and is expected to touch Rs. 64,500 crores by the year 2025. 

According to industry projections, by 2025, the sector will employ nearly 18 million people. Therefore, due to its growth potential, it would be pivotal for the direct selling industry to be recognized and governed by Indian laws. These draft rules are intended to protect and promote the interests of India’s more than 7 million direct sellers and their clientele and help the Indian direct selling industry grow. Apart from that, it aims to protect ethical business models.

According to a recent IDSA survey, millennials account for about 40% of direct sellers in India. These numbers are anticipated to expand as the millennial population grows and conducts business efficiently. With over 3.6 million female entrepreneurs, the industry also significantly encourages women’s entrepreneurship.

As customer satisfaction and corporate success go hand-in-hand, businesses need to design effective ways to defend their customers’ interests, and the direct selling industry is not immune from the same. According to the proposed direct selling guidelines, every direct selling entity must have dedicated executives to resolve issues and comply with government regulations. Such businesses would also be obliged to have a customer service line available 24 hours a day and seven days a week to address any difficulties. Direct Selling will be prohibited from charging distributors any admission or registration fees and will also be banned from charging distributors for the cost of equipment and materials used in sales demonstrations. Furthermore, all direct selling companies must have a product return and refund policy in place so that any client may return the products purchased if necessary.

Conclusion

Considering India’s enormous market size and economy, the direct sales industry is expected to increase threefold in the near future. Streamlining direct selling regulatory procedures will aid enterprises in exceeding their growth thresholds, resulting in the creation of millions of new entrepreneurs across the country. As a result, the publication of the Draft Rules has been warmly welcomed by all stakeholders involved. These laws, once enacted, would close the regulatory vacuum in India’s direct selling business and aid to its growth, benefitting all stakeholders, including direct selling companies, direct sellers, and consumers in general.

About the Author: 

Adv. P. M. Mishra is a lawyer working as Managing Partner of Finlaw Associate, Director at Finlaw Consultancy Pvt. Ltd., India, Finjuris Counsels LLC, UAE & BCH Consulting, Estonia, and Europe.

You can check about them on this website: www.finlaw.in

Tags: Adv. P. M. MishraConsumer Affairs MinistryConsumer ProtectionDirect Selling in IndiaFinjuris Counsels LLCFinlaw AssociateFinlaw Consultancy Pvt. Ltd.IDSAIndian Direct Selling IndustryThe Indian Direct Selling Association (IDSA)UAE & BCH Consulting
ShareTweetShareSendPin
Previous Post

Calendar Face Editions by AADAR Productions

Next Post

Being Mysterious with Nihshank Upadhyay. Code of Life #2

The News Guru

The News Guru

Related Posts

Nawgati Strengthens Global Footprint with Strategic Partnership with Seed Group to modernise the UAE’s Fuel Retail

Nawgati Strengthens Global Footprint with Strategic Partnership with Seed Group to modernise the UAE’s Fuel Retail

by The News Guru
September 17, 2025
0

New Delhi, , 17 September 2025: Nawgati, India’s leading fuel-tech platform, has announced a strategic partnership with Seed Group, a...

Kustard Technologies Appoints Madhu Kiran Ganti as CEO to Spearhead AI-Powered Growth

Kustard Technologies Appoints Madhu Kiran Ganti as CEO to Spearhead AI-Powered Growth

by The News Guru
September 10, 2025
0

With 14+ years of experience across IT, AI-driven marketing, and entrepreneurship, Madhu Kiran Ganti will lead Performance Marketing and end-to-end...

From Flood Ruins to Global Recognition: Vilvex Cables’ Remarkable CE Marking Achievement

From Flood Ruins to Global Recognition: Vilvex Cables’ Remarkable CE Marking Achievement

by The News Guru
September 5, 2025
0

Thrissur, (Kerala), September 05, 2025: Vilvex Cables, a cable manufacturer based in Kuttur village,Thrissur Kerala has received CE marking certification...

Bangalore Startup Emvo AI Slashes Digital Workforce Deployment From 6 Months to Minutes

Bangalore Startup Emvo AI Slashes Digital Workforce Deployment From 6 Months to Minutes

by The News Guru
August 12, 2025
0

Emvo invites 150 executives to exclusive demo on August 26 launch Bengaluru, (Karnataka), , August 12, 2025: Enterprise AI faces...

Next Post
Being 'Mysterious with Nihshank Upadhyay’. Code of Life #2

Being Mysterious with Nihshank Upadhyay. Code of Life #2

Bihar’s Biggest Eye Hospital Launched in Patna

Bihar’s Biggest Eye Hospital Launched in Patna

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Lotus Herbals Unveils New Campaign for Its Iconic White Glow Gel Crème

Lotus Herbals Unveils New Campaign for Its Iconic White Glow Gel Crème

October 9, 2025
‘Dooriyan Aur Nazdikiyan’ Romantic Album Featuring Bollywood Actor Shantanu Bhamare & Newcomer Aarti Salunke In Lead Role Released!

‘Dooriyan Aur Nazdikiyan’ Romantic Album Featuring Bollywood Actor Shantanu Bhamare & Newcomer Aarti Salunke In Lead Role Released!

September 20, 2025
Nawgati Strengthens Global Footprint with Strategic Partnership with Seed Group to modernise the UAE’s Fuel Retail

Nawgati Strengthens Global Footprint with Strategic Partnership with Seed Group to modernise the UAE’s Fuel Retail

September 17, 2025

MOST VIEWED

  • Young writer Taarini Singh launches her first book ‘My conversations with Rio’

    Young writer Taarini Singh launches her first book ‘My conversations with Rio’

    9 shares
    Share 4 Tweet 2
  • Physics Wallah Shines in UPSC NDA Final Result 2023: 40 Students Successfully Selected

    5 shares
    Share 2 Tweet 1
  • Synthesis of agonist molecule by CSIR-IICT for COVAXIN

    4 shares
    Share 2 Tweet 1
  • Surat food blogger, Vatsal Jariwala AKA the foodiecam sweeps the floor by achieving the title of 100k Followers on Instagram

    4 shares
    Share 2 Tweet 1
  • India and Norway to conduct marine spatial planning in Lakshadweep and Puducherry

    4 shares
    Share 2 Tweet 1

Categories

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • Uncategorized
  • World
The News Guru

The News Guru, digital news and story platform bring you the news, articles, stories, and opinions on the latest happenings worldwide covering various sectors like nation, politics, and governance, social sector, review, foreign affairs, defence and security, latest review, lifestyle, entertainment, sports, technology, auto sectors, education, business and start-ups updates, Agriculture, Science, finance, money, food, and culture, etc.

Lotus Herbals Unveils New Campaign for Its Iconic White Glow Gel Crème

Lotus Herbals Unveils New Campaign for Its Iconic White Glow Gel Crème

October 9, 2025
‘Dooriyan Aur Nazdikiyan’ Romantic Album Featuring Bollywood Actor Shantanu Bhamare & Newcomer Aarti Salunke In Lead Role Released!

‘Dooriyan Aur Nazdikiyan’ Romantic Album Featuring Bollywood Actor Shantanu Bhamare & Newcomer Aarti Salunke In Lead Role Released!

September 20, 2025
Nawgati Strengthens Global Footprint with Strategic Partnership with Seed Group to modernise the UAE’s Fuel Retail

Nawgati Strengthens Global Footprint with Strategic Partnership with Seed Group to modernise the UAE’s Fuel Retail

September 17, 2025

Categories

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • Uncategorized
  • World
October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News

© 2022 The News Guru.

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 The News Guru.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In